Why Richard Branson is a Marketing Genius

12th of April 2017

Richard Branson owns one of the most polluting companies in Europe (Virgin Atlantic airlines) yet has a green and eco

image. How on earth did he pull that off?

Well, unlike his even more climate offending collegue Michael O’Leary (Who looks like Donald Trump’s retarded cousin)

Branson is a very smart person

Journalists like him a lot and often forget to be critical. Here’s Richard’s cunning strategy:

He invites people to his luxurious Necker Island. Offer media guys such a free holiday and they start to appreciate you

very quickly

Set up a yearly prize for the best idea to reduce greenhouse gases

Invest in “environmentally friendly” fuels, even though they just are a bit less damaging for Earths Ecosystem. It sounds

good and few people will do the math    🙂

His sympathetic underdog media campaigns work wonders, especially when he lifts stewardesses

 

Meanwhile he continues to operate his fossil fuel guzzling airline. He’s got a Teflon coated personality: very hard to blame

him as he has convinced people that he is aware and actually working on solutions! Whilst flying in his private jet

As he’s been doing this succesfully for decades, it’s something only a brilliant man could do. Amazing guy!    🙂